Questions
The questions worth asking before you spend a dollar.
Answered the way I'd answer them in an email, because that's where you'll be asking. If yours isn't here, send it to greighlin@hitch-marketing.com and you'll get a straight answer in writing.
What kind of businesses is this for?
Any business that wins customers from inbound leads — trades and home services, contractors, auto, dental and wellness, professional services, real estate, gyms, local storefronts. Industry matters less than arithmetic: a new customer has to be worth more than the advertising it takes to find one. If your average sale is a few hundred dollars or less, the numbers usually don't work.
Will I have to get on a call?
No — and there isn't one to get on. No sales calls, no discovery meeting, no phone number collected anywhere on this site. You send the form, I write back within one business day with real numbers. Once you're a client, anything broken gets a written reply inside two hours, 7am to 9pm, seven days a week. In writing also means you have a record of what was agreed.
Why is this so much cheaper than an agency?
Because there's nobody here but me. No office, no account manager, no salesperson, no junior building your campaign with a senior's name on the invoice. Most agencies charging $2,500 aren't overcharging — they're covering payroll, and plenty of them earn it. Here, $349 buys roughly six hours of my month on your account: enough to run one platform properly, not enough for a fresh landing page every week. What you gain is one person who knows your account without checking notes. What you give up is a bench — if I'm sick, things move a day slower and there's nobody to escalate to. That's the trade.
Do I have to pay the whole setup fee up front?
No. Half when we start, half the day your site goes live. If it never goes live inside 21 days, the first half comes back and we're done — you're out nothing. Nobody should wire four figures to someone they've never met, and I wouldn't either.
What should I budget for ads on top of your fee?
It depends on your industry and your city, and a single national number would be a lie. Most businesses start between $600 and $1,200 a month on Meta, or $1,000 to $3,000 on Google, where clicks cost more because the intent is higher. There's a table of starting floors by industry on the pricing page. Below roughly $600 a month the account never gathers enough data to learn, so ads aren't your next move yet.
Who owns the ad account and the money in it?
You do, start to finish. The account is opened in your business name on your card, and I'm added as an admin. Your budget goes straight to Meta and Google — it never passes through my bank account and I never take a percentage of it. If we part ways you keep the account, the conversion history, the audiences, and every campaign. There's nothing here for me to hold hostage.
How long am I locked in?
You're not. It's month to month. Cancel by email and it ends when the month you've already paid for runs out — no notice period, no exit fee, no final invoice, and no conversation about why. I keep working normally through that last month.
What could delay my launch?
One thing, regularly: business texting registration. Before automated texts can send from your number, US carriers require that number registered to your business. It takes three to ten days, it's run by the carriers rather than by me, and it's the most common reason a launch date slips. I start it on day one. Email automation runs immediately either way, so you're never sitting idle waiting on a carrier to answer.
Why do you cap it at six clients?
Six hours per account per month across six accounts is already a full week, before my own books and marketing. At ten, every account drops under four hours and the work gets worse. When all six are full, this site says so.
Mentioned above: starting ad budgets by industry, what each plan costs, the refund policy, and the terms of service.
Still deciding?
Run the audit. It is free, there is no call, and it will tell you if ads are not your next move.